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Score Breakdown
How Make Scores
Pricing Plans
Make Pricing Comparison
Entry-level for testing and personal projects.
- 1,000 credits/month
- 20-30 automation runs
- Basic scenario builder
- No credit card required
- Community support
Best for small teams and solopreneurs.
- 10,000 credits/month
- Unlimited active scenarios
- AI agent modules (GPT-4, Claude)
- 1-minute minimum run interval
- Make API access
- Webhooks and routers
Priority execution and debugging tools for growing teams.
- Unlimited credits
- Priority execution (faster runs)
- Full-text execution search
- Advanced workflow analytics
- Dedicated account support
- All Core features included
Collaboration for agencies and multi-team organizations.
- Unlimited everything
- Team roles and permissions
- Reusable scenario templates
- White-label scenarios
- Team management dashboard
- Priority support
What We Like and Don't
What We Like
- + Massive integration library: 3,000+ apps cover virtually every SaaS platform. HubSpot, Salesforce, Monday, Stripe, and niche tools all supported.
- + Native AI model support: GPT-4, Claude, Gemini built-in—no need for separate integrations. Ideal for AI-powered automation.
- + Best credit pricing: More transparent than Zapier. Pay only for what you use with predictable credit consumption.
- + Collaboration features: Teams plan at $34.12/month is exceptional value for agencies reusing workflows across clients.
- + Webhook and filter flexibility: Routers, conditional logic, and custom transformations rival Zapier Pro.
What We Don't
- − Steeper learning curve: UI is less intuitive than Zapier for absolute beginners. Documentation could be clearer.
- − Credit consumption opaque: Hard to predict credit usage before running automations. Complex workflows can burn credits quickly.
- − Phone support only on Enterprise: Free and paid tier users rely on email and community. Response times can be slow.
- − Overage charges unpredictable: Unlike Zapier's fixed task limits, Make can surprise you with credit overages at month-end.
Feature Deep Dive
What is Make.com?
Make (formerly Integromat) is an AI-native workflow automation platform that lets you connect 3,000+ apps with visual, no-code builders. Unlike Zapier's zap model (one trigger, one action), Make scenarios support complex multi-step workflows with conditional logic, loops, and data transformations. It's the go-to for teams that need more sophistication without hiring developers.
Core Capabilities
Visual Scenario Builder: Drag-and-drop interface to design workflows. Each "module" is an app action (e.g., "Create HubSpot contact"). You connect modules with data mapping and routers for conditional branches. Unlike code-first tools, no programming required.
3,000+ Pre-Built Integrations: Make connects to HubSpot, Salesforce, Monday.com, Slack, Google Workspace, Stripe, Shopify, Airtable, and thousands of niche tools. Most enterprise and SMB software is covered.
Native AI Model Integration: Modules for OpenAI (GPT-4, DALL-E), Anthropic Claude, Google Gemini, and Stability AI. Build workflows where AI generates content, analyzes data, or classifies information without custom API calls.
Advanced Workflow Control: Routers handle if-then branches, iterators loop over data arrays, and filter modules prevent unwanted executions. You can build parallel flows and merge results—capabilities Zapier's free tier can't match.
Unique Features
Execution History & Debugging: Pro plan includes full-text search across past scenario runs. Find the exact execution that failed and replay data through the workflow for faster troubleshooting.
Scenario Templates: Save workflows as reusable templates. Teams plan users can share templates across team members, perfect for agencies building similar automations for 10+ clients.
Webhook & API Support: Send custom HTTP requests, receive inbound webhooks, and call the Make API directly. Advanced users can integrate with tools Make doesn't natively support.
Data Storage Modules: Built-in data stores let you cache information (e.g., mapping customer IDs) without external databases. Useful for enrichment and deduplication.
AI Model Support
Make's AI modules are first-class citizens. Call GPT-4 to generate email content, then route the result to HubSpot. Use Claude for document summarization in a workflow. Gemini for image analysis. Stability AI for generating product mockups. LLM costs are billed by your provider (OpenAI, Anthropic, etc.), not by Make—you only pay for Make's scenario credits.
Performance & Reliability
Uptime SLA varies by plan (no SLA on Free, 95% on Core, 99.5% on Teams). Pro and Teams users report 99.9%+ uptime in practice. Make runs scenarios on a global distributed network—latency is rarely an issue for most workflows.
Integration Ecosystem
Make connects to 3,000+ applications across every major category:
Best Use Cases
Who It's Best For & Who Should Skip
Best For
- Solopreneurs and small teams: Free and Core plans are excellent for freelancers automating client workflows. Unlimited scenarios at $10.59/month beats Zapier's $30+ for feature parity.
- Agencies: Teams plan ($34.12/month) includes scenario templates and multi-user collaboration—perfect for reusing workflows across clients.
- AI-First Builders: Native GPT-4, Claude, and Gemini modules mean you don't need custom API integrations. Build AI workflows in minutes, not hours.
- Complex workflow needs: If you need routers, loops, and conditional logic beyond Zapier's single-trigger model, Make is more capable.
- Budget-conscious teams: Credit-based pricing is cheaper than Zapier's task-based model if you optimize your workflows.
Who Should Skip It
- Absolute beginners: UI has more friction than Zapier. If you've never built a workflow, Zapier is easier to learn first.
- Single-step automations: For simple "if new email, create task" workflows, Zapier's simplicity wins. Make feels over-engineered for trivial use cases.
- Enterprise with strict compliance: Make doesn't offer HIPAA or FedRAMP certification (check Enterprise tier). If you need SOC 2 Type II compliance, verify first.
- Unpredictable workflow volume: Credit consumption is hard to forecast. If your scenario volume fluctuates wildly, fixed-price plans may be safer.
Alternatives to Make
User Reviews
Frequently Asked Questions
Ready to Automate Workflows?
Start with Make's free plan and build your first workflow in minutes. If you need AI integration or multi-step logic, Make is significantly more capable than alternatives.