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The most AI-native of the no-code automation platforms — credit-based pricing, 130+ integrations, and a UX built around chaining LLM calls rather than moving SaaS records. Powerful, but you need to watch the meter.
Last updated: May 2026 · Reviewed by Morten Andersen
Credit-based — every workflow node consumes a small number of credits. AI calls and heavy nodes (web scraping, OCR, large LLM responses) cost more. Plan choice is essentially a credit-allocation choice.
Credit math: A typical "scrape a page, run GPT-4 on the content, write to Notion" workflow costs around 8–12 credits per run. 10,000 credits (Solo) supports roughly 850–1,200 runs per month. Heavy multi-step research agents can burn 50+ credits per run — watch the meter before scaling.
Gumloop launched in 2023 from Y Combinator's S23 batch with a thesis: most "AI automation" platforms were 2010s integration tools with a GPT button bolted on, while real AI workflows demand a runtime built around LLM chaining from day one. The founders shipped an AI-native canvas where the verbs were "summarise", "extract", "research", "classify" — not "trigger", "filter", "router". By early 2026, Gumloop has crossed 100,000 users and Futurepedia ranks it the #2 no-code AI workflow tool by traffic, behind only Zapier itself.
You drop nodes onto a left-to-right canvas, wire outputs to inputs, and run. The UI is closer to Figma than to Zapier — each node has a clear input pane, an output pane, and a settings drawer. When you click "Run", every node turns green or red and you can inspect the exact JSON that flowed between them. The reasoning model behind the AI nodes is selectable (GPT-5, Claude Sonnet 4.6, Gemini 2.5, plus Mistral and Llama options on Pro+) and you can mix models within a single workflow.
The killer UX moment is when you click an LLM node, see the actual prompt template with variable placeholders pre-populated from the previous node's output, edit the prompt inline, and re-run that one node without re-running the whole flow. This shortens the prompt-engineering loop from minutes to seconds.
The library splits into five buckets. AI nodes: Ask AI (any model), Summarise, Extract, Classify, Translate, Image Analyse. Web nodes: Scrape Webpage, Search Web (SerpAPI-powered), Read Sitemap, Crawl Site. Document nodes: Parse PDF, Parse DOCX, OCR Image, Read Spreadsheet. Data nodes: Read CSV, Write CSV, Filter, Combine, JSON Parse. Integration nodes: Notion, Airtable, Slack, Gmail, Google Sheets, HubSpot, Salesforce, Linear, Trello, Webflow, and 120 more.
The scraping node is the standout — it uses a headless browser that handles JavaScript-rendered SPAs that simpler tools fail on. For sales teams scraping LinkedIn profiles or competitor pricing pages, this single feature is the reason teams pick Gumloop over n8n or Make.
Free workflows must be run manually. Solo and above unlock automatic triggers: cron schedules, webhooks (inbound HTTP), email-in (Gumloop generates a unique email address that triggers the workflow), Slack messages, and form submissions through Gumloop's built-in form builder. The webhook signature verification is optional — turn it on for any production trigger.
Gumloop ships an "Agent" node that wraps a reasoning loop: given a goal, available tools (which are themselves Gumloop workflows), and a model, the Agent decides which tool to call, what arguments to pass, observes the result, and either calls another tool or returns. This is a no-code analogue of the ReAct pattern from the 2022 Yao et al. paper — and the practical result is that you can build a sales research agent that decides whether to scrape, search, or summarise depending on what it finds, without writing a single line of code.
Pro adds five seats and a team workspace. Each seat gets its own credentials store (so the Slack integration uses the user's own Slack identity for posting), while workflows themselves live in a shared library. Permissions are role-based — Builders can edit, Viewers can run, Admins manage seats. The biggest gap versus enterprise tools like Microsoft Power Automate is the lack of fine-grained audit logs — Pro shows "who ran what", not "who edited what".
Gumloop exposes a REST API for triggering workflows programmatically — POST to /workflow/{id}/run with JSON body, get back an execution ID. Polling that ID returns status and final output. This is enough to embed Gumloop as the AI backend of a SaaS product, which several customers do. The API is documented at docs.gumloop.com.
Enterprise is SOC 2 Type II audited; Solo and Pro inherit the same infrastructure but the customer-facing SOC 2 report is gated to Enterprise. Data residency is US-only at the time of writing — EU customers can self-host the Gumloop runtime via the Gumstack security platform on Enterprise. HIPAA is available with a BAA on Enterprise; PCI is not supported in any tier. SSO/SAML is Enterprise-only.
Input a list of company names or domains, output enriched records with role-mapped contacts, ICP fit score, recent news, and a personalised opener. Sales teams report 10× faster outbound prep than manual research.
Marketing teams build flows that take a keyword brief, research competitor pages, generate an outline with Claude, draft body copy with GPT, generate hero images with DALL-E, and post the draft to Notion — all triggered from a single Airtable row.
Operations teams parse invoices, contracts, or expense receipts, extract structured fields, and route them into accounting or ERP systems. Gumloop's OCR + LLM combo handles the variability that pure-rules parsers fail on.
Inbound emails or tickets are classified, summarised, routed to the right team, and assigned priority — with a draft reply generated for the human agent to approve. Reduces median first-response time materially.
Open-source, self-hostable, developer-friendly. Stronger for technical teams who want control. Weaker AI-first UX than Gumloop.
Market leader for SaaS-to-SaaS automation. 8,000+ integrations. Zapier AI is improving but still feels bolted-on next to Gumloop.
European-rooted automation platform. Visual scenario builder, generous free tier. Best for non-AI-heavy automations.
Enterprise-grade with deep M365 and Dynamics integration. Best when your stack is Microsoft. Heavier governance than Gumloop.
Gumloop is the right tool for teams whose definition of "automation" is "let an AI reason over my data and take actions" rather than "move records from system A to system B". The AI-first node library, model mixing, and Agent runtime collectively change how fast a non-technical builder can ship a working agent — from days to hours.
The credit model is the friction point. Cost-curious buyers should run a real workflow on the Free tier for a week before committing to Solo or Pro. For finance and accounting buyers who need predictable per-seat pricing, n8n or a flat-fee competitor remains the safer choice.
Our recommendation: start with the Free tier, build the workflow you actually need, watch the credit meter for a week, then size your plan accordingly. Most teams settle into Solo for 6–12 months before genuinely needing Pro.
Gumloop offers a Free plan ($0, 2,000 credits/month), Solo at $37/month (10,000 credits), Pro at ~$97/month (30,000 credits + team collaboration), and custom Enterprise pricing with SSO, security controls and a dedicated success manager.
Gumloop is a no-code platform for building AI-powered workflows. Teams use it for lead enrichment, content generation, sales research, document parsing, web scraping, customer support automation, and chaining GPT/Claude/Gemini outputs into multi-step pipelines.
Zapier prioritises breadth of SaaS integrations. n8n prioritises self-hosting and developer control. Gumloop prioritises AI-first nodes — making it faster to build agents that reason over data rather than just move data.
Credits are Gumloop's usage unit. Each step in a workflow consumes a small number, with AI calls and complex nodes costing more. Free includes 2,000/month, Solo 10,000 and Pro 30,000. Unused credits do not roll over.
Gumloop Enterprise offers SSO/SAML, the Gumstack security platform, dedicated support, custom credit allocations, and SLA guarantees. Smaller enterprises often start on Pro and upgrade once governance requirements emerge.
Yes — Gumloop has a Code node that supports JavaScript and Python for custom logic. It also exposes webhooks for inbound triggers and an HTTP node for outbound API calls, making the no-code platform extensible.
Start free with 2,000 credits per month — no credit card required. Build your first AI workflow in under 15 minutes.