Legal

Privacy Policy

Effective date: 1 January 2025  |  Last updated: 1 March 2025

This Privacy Policy describes how AI Agent Square ("we," "us," or "our") collects, uses, and shares information when you visit aiagentsquare.com (the "Site"). By using the Site, you agree to the practices described in this policy.

1. Information We Collect

Information you provide directly

We collect information you voluntarily provide when you:

  • Subscribe to our newsletter — we collect your email address.
  • Submit a contact form — we collect your name, email address, and the content of your message.
  • Submit an agent for review — we collect the agent details and your contact information.
  • Sign up for advertising — we collect your company name, contact details, and budget information.
  • Download a buyer's guide — we collect your name, email address, and job role.

Information collected automatically

When you visit the Site, we automatically collect certain information about your device and usage:

  • Log data — IP address, browser type and version, pages visited, time and date of visit, referring URL, and time spent on pages.
  • Device information — device type, operating system, and screen resolution.
  • Cookies and similar technologies — we use cookies to understand how visitors use the Site and to improve the user experience. See our Cookie section below for details.

Analytics data

We use Google Analytics to understand how visitors interact with the Site. Google Analytics collects data including page views, session duration, geographic region (country/city level), and traffic sources. This data is aggregated and anonymised. You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To operate and improve the Site — understand which content is most useful, fix technical issues, and improve the user experience.
  • To send newsletters — if you subscribe, we'll send you our editorial newsletter. You can unsubscribe at any time via the link in any email.
  • To respond to enquiries — when you contact us, we use your information to respond to your message.
  • To process agent submissions — we use submitted information to evaluate and (if accepted) publish agent reviews.
  • To process advertising enquiries — we use contact and company information to follow up on advertising requests.
  • To comply with legal obligations — where required by applicable law.

3. Information Sharing

We do not sell your personal information. We share information only in the following circumstances:

  • Service providers — we use third-party services including Formspree (form processing), Google Analytics (site analytics), and email delivery services to operate the Site. These providers process data on our behalf under appropriate agreements.
  • Legal requirements — we may disclose information if required by law, court order, or government authority, or to protect our rights, property, or safety or that of our users.
  • Business transfers — in the event of a merger, acquisition, or sale of assets, user information may be transferred as part of that transaction. We will notify you via prominent notice on the Site.

4. Cookies

We use the following types of cookies:

Cookie Type Purpose Duration
Strictly Necessary Required for core site functionality (e.g., security, form processing) Session
Analytics Google Analytics — understand site usage patterns Up to 2 years
Preference Remember your consent choices and display preferences 1 year

You can control cookies through your browser settings. Note that disabling cookies may affect some Site functionality. We do not use cookies for targeted advertising.

AI Agent Square uses affiliate links on agent reviews, comparison pages, and category pages. When you click a link marked "Try [Agent Name]" and sign up for a paid plan, we may receive an affiliate commission from the vendor. This revenue helps us maintain the Site and produce independent reviews.

Affiliate relationships never influence our editorial scores or review content. Our ratings and opinions are based solely on our independent assessment. We disclose affiliate relationships in our footer and on our Methodology page.

6. Data Retention

We retain personal information for as long as necessary to fulfil the purposes for which it was collected:

  • Newsletter subscribers — until you unsubscribe, or 3 years of inactivity, whichever is earlier.
  • Contact form enquiries — 2 years from the date of contact.
  • Agent submission data — indefinitely for published reviews (as part of the review record); 1 year for rejected or pending submissions.
  • Analytics data — retained by Google Analytics per their standard retention periods (up to 26 months for user-level data).

7. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access — request a copy of the personal information we hold about you.
  • Correction — request correction of inaccurate personal information.
  • Deletion — request deletion of your personal information, subject to certain legal exceptions.
  • Portability — receive your data in a structured, machine-readable format.
  • Objection — object to processing of your personal information for certain purposes.
  • Withdrawal of consent — withdraw consent at any time where processing is based on consent (e.g., newsletter subscription).

To exercise any of these rights, please contact us at privacy@aiagentsquare.com. We will respond within 30 days. We may request verification of your identity before processing your request.

8. GDPR and International Visitors

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, the following additional information applies:

Our lawful bases for processing personal data are: Legitimate interests (site analytics, improving the user experience); Contract performance (responding to enquiries, fulfilling newsletter subscriptions); Consent (marketing communications, non-essential cookies); and Legal obligation (where required by applicable law).

The Site is operated from the United Kingdom. Data transfers outside the EEA are conducted under appropriate safeguards (Standard Contractual Clauses or adequacy decisions) where applicable.

9. Children's Privacy

The Site is intended for business and professional users and is not directed at children under 16 years of age. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, please contact us at privacy@aiagentsquare.com and we will delete such information.

10. Third-Party Links

The Site contains links to third-party websites, including AI agent vendor websites and affiliate links. We are not responsible for the privacy practices of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify subscribers by email. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.

12. Contact

If you have questions about this Privacy Policy or our privacy practices, please contact us: