Luma AI Pricing Plans
Luma AI plans are credit-based: each generation consumes credits according to the model, resolution and options chosen. HDR on Ray3.2 costs 2x the SDR credits.
- Luma and third-party image and video models
- Edit access for guest collaborators
- Commercial use
- Everything in Plus
- 4x usage with Luma Agents
- Everything in Pro
- 15x usage with Luma Agents
- Team member management
- Projects and team-wide sharing
- Usage analytics
- Shared team credits
- SSO
- Everything in Team
- Enterprise commitments
- Dedicated education and training
- Custom fine-tuning
What We Like
- HDR output: Luma announced Ray3 as the first model to generate 16-bit HDR video, with ACES2065-1 EXR export
- Control: Ray3.2 accepts up to 16 keyframes in image-to-video and Modify Video
- Third-party models such as Kling, Seedance and Veo sit alongside Luma's own on the same credit plan
- API with a Python SDK and webhook callbacks
- Team plan with shared credits and SSO
What We Don't
- Short clips: Ray3.2 text-to-video and image-to-video produce 5 or 10 second clips
- No native audio in Ray3.2 text-to-video or image-to-video
- Ray3.2 output tops out at 1080p; 4K is listed only for certain third-party models
- No free or sub-$30 plan on the current pricing page, and Team and Enterprise prices are not published
Comprehensive Luma AI Dream Machine Review
Ray3 and Ray3.2
Luma unveiled Ray3 on 18 September 2025, calling it "the world's first reasoning video model and the first to generate high fidelity 16 bit HDR." It introduced a Draft Mode for fast, low-cost previews that can then be re-rendered at full quality. Ray3 generates native 1080p, with a neural upscaler for 4K.
Ray3.2 is Luma's newest video model. It powers text-to-video, image-to-video, Modify Video and Reframe, renders at 360p (Draft), 540p, 720p (default) and 1080p, and generates native 16-bit color. HDR costs 2x the SDR credits, and HDR with EXR frames costs 3x.
Image-to-Video, Keyframes and Modify Video
Ray3.2 accepts up to 16 keyframes in image-to-video and Modify Video; earlier Ray models took a start frame and sometimes an end frame. Modify Video adds performance tracking for skeletal poses and facial performance for up to 8 faces, and runs up to 20 seconds at 24fps. Reframe supports aspect ratios from 9:16 to 21:9.
API for Production Integration
API access is created and managed in the Luma API Platform. The Python SDK installs with pip install lumaai. Passing a callback_url makes Luma POST the generation object to your endpoint with status updates and the video URL when it completes; non-200 responses are retried up to 3 times.
Adobe Firefly
Adobe was the first partner to launch Ray3 outside Dream Machine, in the Firefly Video module and Firefly Boards.
Known Limitations
- Clip length: native text-to-video and image-to-video clips are 5 or 10 seconds
- Audio: Ray3.2 text-to-video and image-to-video produce no native audio; Modify Video and Reframe keep the original audio
- Resolution: Luma's own Ray3.2 tops out at 1080p
Technology Integrations
Where Luma AI Delivers Value
Animate product stills into short clips with image-to-video and keyframes, with HDR output where the pipeline needs it.
Image-to-video animation of exterior renders and photography.
Generate vertical clips for short-form social formats; Reframe converts between 9:16 and wider aspect ratios.
Embed Luma AI video generation into productised workflows. Customer success platforms, content platforms, and video automation tools expose Luma API to end users. Webhook callbacks enable asynchronous processing.
Who Should (and Shouldn't) Use Luma AI
Best For
- Automotive, luxury goods, and e-commerce brands needing photorealistic product commercials
- Real estate agents and architects creating virtual tours from still images
- Developers building generative video features into SaaS products
- Film studios and VFX teams using Luma as one tool in a broader post-production pipeline
Skip It If You
- Need native audio in generated clips
- Produce long-form video: native clips are 5 or 10 seconds
- Need native 4K from Luma's own model: Ray3.2 tops out at 1080p
- Have a budget under $30/month: Plus is the entry plan on the current pricing page
How Luma AI Compares to Alternatives
Guides & Comparisons
Luma AI: Strong on HDR and Control, Short on Clip Length and Audio
Luma's case rests on Ray3's 16-bit HDR output, keyframe control in Ray3.2, an API with webhooks, and third-party models on the same credit plan. Against that: native clips of 5 or 10 seconds, no native audio, 1080p as the ceiling for Luma's own model, and a $30/month entry price with no free plan on the current pricing page. Teams with an HDR or finishing pipeline have the most reason to shortlist it.
Sources
- Pricing, Luma AI, checked 11 October 2026
- Luma AI launches Ray3, Luma AI, checked 11 October 2026
- Ray3.2, Luma AI, checked 11 October 2026
- API overview, Luma AI documentation, checked 11 October 2026
- Python video generation, Luma AI documentation, checked 11 October 2026
